
More plants. Less meat.
Take the Veggie Challenge!
Eat more plant-based for 30 days.
Why? For your body, for the plant, save animal lives
The Veggie Challenge from ProVeg
Free online food programme.
We support you through each day of your journey on this healthy, personal challenge. Daily Tips. Recipes. Useful nutritional information. Your own coach. Plenty of inspiration.

I felt a lot better and healthier while doing the Veggie Challenge.
– Name, Veggie Challenge participant
How it works
Choose the challenge that works best for you

I felt a lot better and healthier while doing the Veggie Challenge.
– Name, Veggie Challenge participant
Veggie Challenge Ambassadors













What's in it for you?
Plenty of resources to support you through each day of your Veggie Challenge.
Veggie Challenge app
- Save your favourite recipes
- Track your progress
- Compose your weekly menu
- And much more

Personal coaching
Want to meet other Veggie Challenge participants?
Your personal coach shares useful tips and inspiration with you daily, and can connect you with other participants from your region.
Hundreds of recipes
Hundreds of recipes from around the world.
Browse our extensive recipe database that has options for everyone. Allergies? Busy job? Got kids? No problem. Check it out now.




Positive impact
Besides the benefits that the Veggie Challenge offers to you personally, in terms of health, eating less meat also makes a positive difference for our planet.
Throughout your Veggie Challenge, you will receive a daily overview of how many animal lives, CO2, water and land you save by going more plant-based.
For example, if you were to eat plant-based for 30 days from an average diet, you would save up to:





I felt a lot better and healthier while doing the Veggie Challenge.
– Name, Veggie Challenge participant